Red Aril

Red Aril delivers a Data Management and Audience Optimization Platform (DMP) that puts websites and advertisers in charge of their audience data, enabling them to profit from audience targeting and site personalization. Red Aril’s DMP helps its customers reach quality target audiences by using predictive modeling that integrates all data — any source, any type. Utilizing these models, Red Aril lets sites effectively use data to drive revenue.

Acquired 12/2011 by Hearst Corporation – iCrossing